| MTV CHANNEL REDESIGN | ROLE |
| mtv's new direction in 2010 intended to connect with our audience and clean up the channel visually and audibly. the reductionist graphic overlay and injection of channel "voice" creates a palette clenser and moment of thought for the viewer. the new design reflects our programming and re-enforces the new brand filter. | part of small team that conecptualized the new direction for the channel including design, animation, sound design, writing style and new logo. i was also part of the even smaller team (including Ana Sanchez, Eric Eckleman, Thomas Berger and Lance Rusoff) that executed the entire project. Romy Mann (vp design) and Jeffrey Keyton (svp design) oversaw. |